Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 - Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The...
WPP acquires minority stake in InGame Ad Interactive in China
WPP announces that it has acquired a minority stake of 12.82% of the issued share capital of IGA Limited, the Cayman Island parent company...
Stephen Allan Named CEO Of MediaCom Worldwide
NEW YORK--(BUSINESS WIRE)--Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has...
PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and...
As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll's Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions
NEW...
Publicis Groupe to Acquire Performics Search Marketing Business
Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe...
Creatives Showcase: The We8 Side of Coke
I'll be stepping away from the Eyeblaster creative zone (not that there's anything wrong with that!) and bring to your attention a campaign that...
Publicis Groupe Creates First Open-Source Audience On Demand Network
The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They're equal opportunity...
Isobar Acquires Search Engine Marketing Firm Aposition in France to Launch iProspect
Aegis Group plc ("Aegis"), the marketing communications group, today announces the acquisition of search engine marketing agency, Aposition, in France. Aposition has gross...
Creatives Showcase: Fullscreen Video, Eyeblaster
Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in...
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