Video Advertising Outperforms Desktop Display
The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms
London,...
MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web and Desktop Traffic...
NEW YORK - DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic...
Revcontent Implements Protected Media’s Anti-Fraud Solution for Increased Brand Protection
Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households
Tel Aviv, Israel – Protected Media, a global provider of digital advertising solutions...
Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud...
Rocket Fuel’s Platform Improves Protection For Advertising Partners And Consumers
REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, announced a new solution...
IAB Tech Lab Launches Assault on Illicit Advertising Inventory
New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions
Association Intensifies War Against Untrustworthy Supply Chain
NEW YORK - The IAB Technology Laboratory announced a new...
zvelo Releases Invalid Traffic (IVT) Dataset to Eliminate Wasteful Ad Spending
Leveraging trillions of data points, IVT gives advertisers the most insight into non-human and otherwise fraudulent traffic sources
Greenwood Village, Colorado – zvelo (www.zvelo.com), the...
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™
LONDON, UK– comScore announced that it is the first company...
Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations
New application cuts through the noise for marketers to help make recruitment easier by recommending the best publishers that match business goals
WILKES-BARRE, Pa. -...
Taykey Uses ‘Wisdom of the Crowds’ to Tackle the Inventory Quality Challenge with Smart...
New York, NY - Real-time data company, Taykey, today announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize...
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