Web
Analytics Made Easy - StatCounter

Video Advertising Outperforms Desktop Display

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web and Desktop Traffic...

NEW YORK - DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic...

Revcontent Implements Protected Media’s Anti-Fraud Solution for Increased Brand Protection

Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households Tel Aviv, Israel – Protected Media, a global provider of digital advertising solutions...

Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud...

Rocket Fuel’s Platform Improves Protection For Advertising Partners And Consumers REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, announced a new solution...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

zvelo Releases Invalid Traffic (IVT) Dataset to Eliminate Wasteful Ad Spending

Leveraging trillions of data points, IVT gives advertisers the most insight into non-human and otherwise fraudulent traffic sources Greenwood Village, Colorado – zvelo (www.zvelo.com), the...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations

New application cuts through the noise for marketers to help make recruitment easier by recommending the best publishers that match business goals WILKES-BARRE, Pa. -...

Taykey Uses ‘Wisdom of the Crowds’ to Tackle the Inventory Quality Challenge with Smart...

New York, NY - Real-time data company, Taykey, today announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors