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Broadband Enterprises Continues Push to Automate Delivery of Online Video Advertising With Addition of...

ATLANTA--(BUSINESS WIRE)--Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than...

Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

Behavioral Targeting Ad Spending Projected To Reach $4.4 Billion by 2012

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

ValueClick Media Launches Predictive Behavioral Targeting

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

Exponential Interactive Inc. Joins Network Advertising Initiative

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands...

NebuAd Introduces Next-Generation Online Consumer Privacy Protections, Raising the Bar on Internet Privacy Protection...

Groundbreaking Alternatives for Robust Prior and Direct Consumer Notification and Advanced Opt-Out Technology Further Empower Consumers to Control Internet Browsing Experience Redwood City, CA -...

HopStop Chooses Ringleader to Serve Location-Based Ads to Mobile Users

Advertisers Now Benefit from Hyper-Targeting Capabilities Offering Metro-Area HopStop Consumers Localized Promotions of Immediate Interest NEW YORK - Ringleader Digital, the only third-party ad serving...

Third Party Ads on Google AdSense Content Network

According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...

.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery

ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server...

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