Ad Viewability

Company Integrates The Verified Human Whitelist™ LOS ANGELES, CA – PK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human...

NEW YORK, NY -  Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to...

Study validates IAB’s 70% viewable threshold for measured impressions and identifies correlating performance metrics New York, NY – Sizmek (NASDAQ: SZMK), an open ad management...

'Guaranteed Time Slot' for Viewable Content Metric Creates Robust Benchmark for Content Performance for Content Marketing, Native Advertising & More SANTA MONICA, CA - WebSpectator...

Accreditation Continues the Company’s Leadership as a Pioneer of Viewability Standards NEW YORK - Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising...

Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY - Maxifier, the leader in total performance optimization, has extended its partnership...

Ad viewability has become an important metric for digital publishers as more and more agencies and brands make it a requirement. What are digital...

DV solutions authenticate impression quality for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the company’s Pre-Bid...

Highlights Continued Surge in Mobile Video Viewing Analysis shows PCs still leading in video ad monetisation, with smartphones second among digital devices as mobile viewing...