Madison Logic Data and Moat Partner to Combine Attention and Intent Data
Forbes Signs On as Launch Partner
NEW YORK, NY - Madison Logic Data, the largest B2B data source of demographic and intent data for marketers...
DoubleVerify Granted MRC Accreditation for Digital Video Impression Quality Solution
Newly accredited features include Video Ad Viewability
NEW YORK – DoubleVerify, the leader in digital performance solutions, has been granted accreditation from the Media Rating...
IAB Says 100% Viewability Measurement is Not Yet Possible
Trade Body Recommends 70% as Best Threshold for Buyers and Sellers During ‘Year of Transition’
NEW YORK - The Interactive Advertising Bureau (IAB) released the...
Integral Ad Science Hires Dave Marquard, Former Googler, IBMer, to Lead Publisher Products
NEW YORK, NY - Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced...
Amobee Launches Advanced Video Viewability and Brand Safety Technology
Digital video advertisers can now optimize campaigns based on pre-serve and post-serve data for maximum video viewability and brand safety assurance
FOSTER CITY, CA...
Digital Content Next Research Reveals 80% of Digital Publishers Are Interested in Using Time-Based...
More than half of leading publishers see attention metrics as next new standard; Publishers identify lack of standardized metrics and research as biggest hurdles
NEW...
Angel CoFund Backs Sophia to Help Brands Tackle Banner Ad Blindness
The £1.1m round is the first Angel CoFund investment into Northern Ireland
London and Belfast: The Angel CoFund, the Government-backed fund supporting high-growth businesses across...
Evolve Media Launches Proprietary In-View Video Ad Solution, INglide
INglide is the Newest Addition to Evolve Media’s INgagement Suite of Video Viewability Ad Solutions
LOS ANGELES - Evolve Media LLC., the largest publisher of...
WebSpectator Verified as Fifth Largest U.S. Ad Network, Global Network Reach Extends to 430...
Company Delivers More Than 43 Percent Inventory Lift to Publishers, 247 Million Minutes of Effective Brand Exposure in the Last 12 Months
SANTA MONICA, Calif....
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