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Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

Meetrics’ Ad Attention Solution Now Provides Viewability Metrics for YouTube Ads

London – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Below the Fold Adverts up to Nine Times More Engaging Than Above the Fold...

London and New York: Sovrn, which helps more than 20,000 independent online publishers succeed, today announced the results of its research into viewability and engagement,...

IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches...

Eliminates Need for Multiple SDKs for Third-Party Viewability & Verification Measurement for Mobile In-App Advertising NEW YORK - The IAB Technology Laboratory released its Open...

Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to U.S. MRC Standard...

In a comprehensive study, Oracle’s MOAT, The Trade Desk, Magna and the IPG Media Lab Highlight the Importance of Viewability in Direct Response Advertising London: MAGNA,...

Sublime Skinz Achieves 93.3% Viewability Average for Desktop Ad Formats

Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance London, UK: Sublime Skinz, the leading solution for high-impact...

Verification Specialists Adloox Become Only European Business to Receive MRC Accreditation for Advanced Mobile...

London, UK - Adloox, the audit verification company, is now officially accredited by MRC for its desktop digital video viewable ad impressions, mobile web...

Publishers Are Increasing Revenue with New IAS Viewability, Brand Safety, and IVT Optimisation Solution

Bonnier, Business Insider, Incisive Media, PopSugar, and Refinery29 First to Adopt Technology London – Integral Ad Science (IAS), the measurement and analytics company that empowers the...

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