Ad Viewability

- Less than two-thirds (58%) of banner ads served met minimum viewability guidelines - Display ads are viewed for five seconds longer than the international...

Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads NEW YORK - Innovid, the world’s leading video marketing platform, announced the...

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications Integral Ad Science (IAS)...

London – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging...

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

London and New York: Sovrn, which helps more than 20,000 independent online publishers succeed, today announced the results of its research into viewability and engagement,...

Eliminates Need for Multiple SDKs for Third-Party Viewability & Verification Measurement for Mobile In-App Advertising NEW YORK - The IAB Technology Laboratory released its Open...

In a comprehensive study, Oracle’s MOAT, The Trade Desk, Magna and the IPG Media Lab Highlight the Importance of Viewability in Direct Response Advertising London: MAGNA,...

Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance London, UK: Sublime Skinz, the leading solution for high-impact...