Ad Viewability

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.

King.com, the world's leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertisingcampaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile's key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers.

DoubleVerify, the world leader in online media verification, announced the appointment of Wayne Gattinella to the position of CEO and Director.

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials (vCE) and Digital Analytix Monetization tools to optimize inventory and validate that digital ad impressions have been seen by a desired target audience, a clear requirement for delivering superior advertising performance and the accountability the industry has long needed.

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a viewable impression standard, Digital Analytix Monetization empowers publishers with data-driven insights that help them deliver not only the transparency and improved performance that advertisers demand, but also an enhanced user experience for their readers.

The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various...

C3 Metrics today announced the release of "Viewable Conversions: The Missing Link In Viewable Impressions," a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: Viewable Conversions™.