Time Inc. and GumGum Form Exclusive Partnership Bringing Innovative, Highly Viewable Inventory to Advertisers
NEW YORK - Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web,...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. - sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital...
Tremor Video Expands Real-Time Viewability Optimization Options through Partnership with Moat
New Integration Continues the Company’s Leadership as a Pioneer in Viewability
NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video...
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle &...
Conversant Partners with Integral Ad Science for Third-party Viewability Verification
Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns.
“Conversant has...
Valassis Digital Joins New Integral Ad Science Program
New Program Certifies Viewability, Optimizes Transparency and Quality for Customers
LIVONIA, Mich. - Valassis, a leader in intelligent media delivery, affirmed the value it places...
New Research Uncovers the Limits of Viewability
New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal
Key Findings:
Only three percent of European...
Genesis Media Unveils Adaptive Formats for Unparalleled Levels of Viewability
NEW YORK - Genesis Media, the industry's first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced...
Viewability Campaigns Result in View Time Uplift of 170% Reveals Widespace
Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns.
Key insights include:
• When comparing impressions that qualify as...
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