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Time Inc. and GumGum Form Exclusive Partnership Bringing Innovative, Highly Viewable Inventory to Advertisers

NEW YORK - Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web,...

sovrn Joins Integral Ad Science Certified Viewability Partner Program

BOULDER, Colo. - sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital...

Tremor Video Expands Real-Time Viewability Optimization Options through Partnership with Moat

New Integration Continues the Company’s Leadership as a Pioneer in Viewability NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising...

Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video...

Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle &...

Conversant Partners with Integral Ad Science for Third-party Viewability Verification

Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. “Conversant has...

Valassis Digital Joins New Integral Ad Science Program

New Program Certifies Viewability, Optimizes Transparency and Quality for Customers LIVONIA, Mich. - Valassis, a leader in intelligent media delivery, affirmed the value it places...

New Research Uncovers the Limits of Viewability

New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal Key Findings: Only three percent of European...

Genesis Media Unveils Adaptive Formats for Unparalleled Levels of Viewability

NEW YORK - Genesis Media, the industry's first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced...

Viewability Campaigns Result in View Time Uplift of 170% Reveals Widespace

Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns. Key insights include:  •        When comparing impressions that qualify as...

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