Ad Viewability

Nielsen, a global provider of information and insights into what consumers watch and buy, today announced its latest innovation for cross-platform advertising. Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns.

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials (vCE) and Digital Analytix Monetization tools to optimize inventory and validate that digital ad impressions have been seen by a desired target audience, a clear requirement for delivering superior advertising performance and the accountability the industry has long needed.

New Product Bolsters Company’s Industry Leading Fraud Prevention Efforts, with No-Fraud Guarantee Across Premium Publishers and Third Party Verification to Ensure Human Viewership NEW YORK...

The £1.1m round is the first Angel CoFund investment into Northern Ireland London and Belfast: The Angel CoFund, the Government-backed fund supporting high-growth businesses across...

Launching Brand Shield for Buyers, Works with Integral Ad Science on Viewability CANNES, France - PubMatic, the marketing automation software company for publishers, announced Brand...

Native Advertising Leader Announces the Industry's First Initiative to Eliminate Fraudulent Traffic From Marketers' Branded Content Campaigns LOS ANGELES, CA - Bot fraud no longer...

Media Leaders to Convene at Annual Conference to Discuss How the Publishing Industry is Getting Ahead of Real-Time LONDON - PubMatic, the marketing automation software...

Through Integration with Moat’s SDK, ONE Mobile to Provide In-App Viewability and Attention Metrics Across the ONE Audience, including Owned and Operated Properties NEW...

NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with...