Ad Viewability

Index Exchange Scores 99.3% on Moat’s Human Traffic Scale NEW YORK – – Index Exchange, the principled exchange for publishers, today announced it has partnered with Moat,...

Seizes $5.6B Opportunity and Expands Industry’s First 100 Percent In View, Fraud-Free Programmatic Platform NEW YORK - 33Across today announced the availability of “Real Video™”...

Programmatic In-Text Native Ads Out Of Beta; Vibrant Media adds original native ad format to programmatic portfolio Ad format achieving double industry standard viewability Native advertising...

Media Leaders to Convene at Annual Conference to Discuss How the Publishing Industry is Getting Ahead of Real-Time LONDON - PubMatic, the marketing automation software...

Accreditation for In-Stream Viewability Via Content Advertising Technology Platform BOSTON - Visible Measures, the leader in content advertising technology, announced that the Media Rating Council...

Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA - Opera Mediaworks, the first mobile ad platform built...

Selects Integral Ad Science for viewability measurement BOULDER, Colo. - sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites,...

Native Advertising Leader Announces the Industry's First Initiative to Eliminate Fraudulent Traffic From Marketers' Branded Content Campaigns LOS ANGELES, CA - Bot fraud no longer...

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, Calif. - Exponential Interactive, one of the largest leading global providers...