Monetization Strategy

Successful SPO reviews and new products highlight significant growth with brands and agencies Los Angeles — OpenX reported recent milestones from the company’s business unit...

Marketing hit hard during pandemic, but showing signs of recovery Campaign budgets during the coronavirus pandemic have been slashed by up to 75%, it has...

Reach plc appoints DAX as its exclusive sales representative to help grow its podcast portfolio DAX, the digital advertising exchange from Global, announced an exclusive partnership...

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization NEW YORK --SiriusXM announced today the acquisition of...

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, the developer...

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns...

Industry Vet to Helm Leading Ad Blocking Recovery Exchange Acceptable Ads Exchange (AAX), a leading ad exchange dedicated to recovering revenue lost to ad blockers, has...

Jaclyn Nix Leads CitrusAd’s Media Sales as SVP NEW YORK -- CitrusAd appointed Jaclyn Nix as SVP of Media Sales. The strength of the ad...

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase CHICAGO -- Mediafly, a provider of sales enablement...