Monetization Strategy

Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK - Brand marketing and advertising have been...

First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. - PubMatic, which provides online publishers — including the majority of the comScore...

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...

Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media NEW YORK - With the success of breakthrough in-text campaigns for...

Creative and analytics group bring hyper-targeting to online advertising New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent...

PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York...

Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth LOS ANGELES -...

MOUNTAIN VIEW, Calif. and NEW YORK - Google Inc. (NASDAQ:GOOG) and AOL Inc. (NYSE:AOL) announced a five-year renewal and expansion of one of the...

Allows All Dex One Clients’ Listings to Appear on Yahoo! Local SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) and Dex One Corporation (NYSE: DEXO) announced...