COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals
Social distancing economy drives long-term shift towards online shopping, new study reveals
Half (49%) of UK shoppers say they’ve discovered a new form of online...
As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With...
BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic...
Adform Joins Both the Network Advertising Initiative and the Digital Advertising Alliance to Further...
Adform continues to uphold high standards, formalizes relationships with leading national self-regulatory organizations in digital advertising
New York -- Adform, the leading independent advertising technology...
Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Partnership
LONDON -- Video ad tech company Unruly announced it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data...
Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data
New investment, led by Octopus Ventures, will be used for US expansion and R&D 8 out of 10 top UK publishers now using PermutiveCompany now...
Channel Factory Continues Expansion with Senior UK and US Hires
Leading brand suitability platform announces further hires as it ramps up growth globally to keep up with advertiser demand for contextually aligned content
London, UK...
Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally
New integration enables global marketers to deliver personalized marketing across the open web with people-based precision
London - Index Exchange (IX), one of the world’s...
Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance.
NEW YORK -- In a time of restricted movement for most...
Kenshoo and DataWeave Boost Brand Discoverability Through New Data Partnership
New partnership applies competitive assortment, price intelligence and digital shelf discoverability insights for more impactful ecommerce advertising
SAN FRANCISCO - Kenshoo (https://kenshoo.com/), a global leader in...
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