Online Media

At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets over the last year. The company also released key insights about digital magazine and newspaper application usage, based on anonymous data aggregated from nearly 600 publishers worldwide who have created around 1,500 tablet publications using Adobe Digital Publishing Suite. In addition, Adobe announced new innovations that add more enterprise-class functionality and extensibility to the Digital Publishing Suite, helping organizations drive digital revenue and brand engagement through digital publications. Key enhancements include new in-app merchandising, provisioning of targeted content based on user role, and accelerated app creation.

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop's CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.

Fitting that on Leap Day, adMarketplace would again leap ahead of the search syndcation industry by launching its new Publisher Dashboard, which gives web publishers unprecedented access to detailed reporting data and powerful yield optimization tools.

Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. For example, a consumer reviewing a recipe will see information about ingredients on sale at their favorite store, nutritional substitution recommendations, healthy alternatives, or coupons.This information is integrated into the content and replaces the need for the consumer to break away from their current action and initiate a separate search.

PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.