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Collective Media Releases Results of 2008 Ad Network Study

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8,...

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

BrightRoll First Ad Network to Support HD Video Advertising

SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows...

Brightcove Accelerates Expansion in Japan

Brightcove's new subsidiary in Japan adds general manager, announces first customer, and closes $4.9 million financing; gorin.jp to publish Beijing Olympic video with Brightcove CAMBRIDGE,...

Metacafe Expands U.S. Sales Team to Meet Growing Demand from Advertiser Community

New advertising sales and sponsorship executives bring experience and expertise from CNET, Excite@Home, IAC Interactive, and Maven Video Networks Palo Alto, CA – April 24,...

Metacafe Gets to Monetize Content from 12 New Video Content Providers

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe...

blinkx Proposes Acquisition of Miva for $1.20 Per Share in Cash

SAN FRANCISCO, CALIF. – AUGUST 8, 2008 – blinkx plc (“blinkx”) (LSE AIM: BLNX) confirms that it has delivered a letter to the Board...

Ad Ops Daily Briefs: August 11 2008

- Yahoo to allow users to shut off ad targeting; - OMMA Awards 2008 deadline extended; - Dispute over comScore's ad networks ranking; - The web is...

What Is Rich Media in an Online Advertising Context?

Easy task, at a first sight: defining what exactly can be considered a 'rich media ad'. It is, of course... a 'rich media ad',...

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