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RTB House Releases U.S. Marketplaces Advertising and Impact Guide, Champions Brand Success on Digital...

RTB House releases report on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value New York, NY  —...

Taboola Partners With Awin to Assist Publishers in Diversifying Their Traffic Acquisition Strategies

Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic London – Taboola, a global leader in powering...
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Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...

Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...
Ad Tech Daily

A Quarter of Brits Will Have Started Christmas Shopping This Month as Cautious Confidence...

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according...
Ad Tech Daily

Publication by the European Commission of the Study on the Impact of the MoU...

The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding...
Ad Tech Daily

Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...
Ad Tech Daily

RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...

Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company...

Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White...

Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps WASHINGTON, DC – Online criminals who offer stolen movies, TV shows, games,...

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