SiteScout Launches Industry’s Leading Digital Media Buying Guide for Marketers
Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.
Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman
Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.
Adblade Achieves Highest Recorded Safety Score, Certifying Brand Safe Ad Environments
Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers
NEW YORK - Adblade, the only premium...
Sonobi Attracts Top Talent to Drive Sales
Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers
Winter Park, FL. –...
The Trade Desk’s RTB Reach Increases with Addition of Facebook Exchange
The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.
Infolinks Consumer Survey Shows Banner Blindness Major Concern
Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant
PALO ALTO, CA...
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
Second Annual Capitol Hill “Fly-In” Gives Voice to Critical Role of Ad-Supported Internet for Small Businesses in the U.S. Economy
WASHINGTON, D.C. — For the...
Ooyala Delivers In-Stream Video Viewing on Twitter
Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt
MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...
GfK Insights Contribute to Microsoft Win at ARF’s David Ogilvy Awards
Research supporting Windows 8 ad campaign takes top prize in consumer electronics category
NEW YORK - GfK insights were instrumental in winning a Gold prize...
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