Sky Partners with TVSquared to Show True Picture of TV Effectiveness
Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance
LONDON – Sky Media, the advertising sales arm...
TripleLift Forges Partnership With NewsGuard as Ad Industry Confronts the Funding of Misinformation Sites
TripleLift will use NewsGuard’s ratings of news sources to root out low credibility sites and remove sources of funding
NEW YORK -- TripleLift, one of...
Creative Studio Fluoro® Leads Rebrand of ‘Affectv’ to ‘Hybrid Theory’
London-based creative studio rebrands international AdTech company based on frustrations of the industry
London: Creative Studio Fluoro® has completed the rebrand of international AdTech company...
Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected With Store Customers
As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory
London:...
Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed
Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...
TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon
TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform,...
Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management...
Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more
Lehi, UT --...
Consumer Acquisition Accelerates Growth with New President
Dustin Engel Brings Proven Experience In M&A, Client Services, High-Growth Marketing and Strategy for Fortune 500 Brands
SAN FRANCISCO, Calif. — Consumer Acquisition announced that Dustin...
Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejudice Affecting LGBTQ+ and...
- The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for brands targeting minority groups
- Sophisticated brand safety...
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