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Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis...

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise SEATTLE, Wash. —...

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV London - Premium digital technology company PubMatic announced its expanded partnership and global...

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Chicago – Centro (https://www.centro.net),...

eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls...

UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals

Two-thirds of respondents from agencies, DSPs and direct advertisers predict highest levels of  investment in TV and OTT New research from FreeWheel, a Comcast Company,...

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization SEATTLE -- Moz, Inc., the leader...
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Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World

Neustar Fabrick™ powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channelsJuly 29, 2020 10:00 AM Eastern...

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category San Francisco, CA  and Philadelphia, PA -- Partnerize,...

Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram COLUMBIA, Md....

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