Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis...
The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise
SEATTLE, Wash. —...
PubMatic Establishes Global Integration with LiveRamp on Identity Hub
Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV
London - Premium digital technology company PubMatic announced its expanded partnership and global...
Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together
Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity
Chicago – Centro (https://www.centro.net),...
eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities
• New technology allows brands to target precisely at scale without the need for cookies• Real-time updates between ad calls...
UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals
Two-thirds of respondents from agencies, DSPs and direct advertisers predict highest levels of investment in TV and OTT
New research from FreeWheel, a Comcast Company,...
Moz Connects Leading SERP Analytics Product to Google Data Studio
SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization
SEATTLE -- Moz, Inc., the leader...
Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World
Neustar Fabrick™ powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channelsJuly 29, 2020 10:00 AM Eastern...
Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally
Combination of companies immediately creates the global leader in software and service for the partnership marketing category
San Francisco, CA and Philadelphia, PA -- Partnerize,...
Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms
Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram
COLUMBIA, Md....
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