TV & Cable Advertising

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.

NEW YORK - Simulmedia, a pioneer in audience-based television ad targeting, today announced it has hired Chris Polos to fill the newly created position...

Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an unprecedented advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.

Fans chat in real time with TV and sports stars in new format that syncs with TV LOS ANGELES - ConnecTV, the social TV network for...

Revenues, Renewals and New Clients All Indicate an Accelerated Momentum MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, announced achieving...

Ace Metrix™, the new standard in analytics for television and video advertisers, today released a study that takes the first-ever large-scale, scientific look at the role of humor in video advertising. According to the study, entitled “Is Funny Enough?”, consumers found 20 percent of more than 6,500 TV ads that aired between January 1, 2011 and March 31, 2012, to be funny.

ESPN, Facebook, GroupM, Hulu and Unilever among First Users of Nielsen Cross-Platform Campaign Ratings NEW YORK - Nielsen, a global provider of information and insights into...