TV & Cable Advertising

Simulmedia, a targeted television advertising company, today announced that TiVo Inc., a leader in advanced television services and advertising solutions for digital video recorders (DVRs), has expanded its partnership with Simulmedia.

Beginning with the 2012 fall TV season, The CW Network, the only broadcast network geared toward the coveted 18-34 year-old audience, will make Nielsen Online Campaign RatingsTM a major part of its digital advertising strategy. The network and Nielsen, a global information and measurement company, today announced an agreement for the use of Nielsen Online Campaign Ratings demographic impressions, reach, frequency and gross rating point (GRP) measurement for all of The CW’s Internet ad campaigns.

Collaboration to Create Seamless Measurement Process for FreeWheel’s Enterprise-level Media Clients, Deliver Forecasting Tool – Just in Time for Fall TV Season NEW YORK - Nielsen...

FreeWheel, the video technology company that manages the economics of content for the enterprise-class world of entertainment, today announced its ad management technology, Monetization Rights Management® (MRM), will be powering the video and display advertising operations of Channel 4, one of the largest broadcasters in the United Kingdom.

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the completion of another record sales quarter, punctuated by 161 percent growth in bookings and 174 percent growth in monthly recurring revenue quarter-over-quarter in 2012.

With 6 More Awarded Patents, ACR Innovator Offers Customers Unrivaled IP Protection LOS GATOS, Calif. - Audible Magic, the leading innovator in automated content recognition (ACR)...

Shazam®, the world’s leading media engagement company, revealed the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising.