TV & Cable Advertising

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...

Thousands of video ads generating more than 1.2 million minutes of viewer engagement is fueling strong interest from advertisers looking to extend their Local...

Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations IBC 2009 Stand C81 SAN FRANCISCO - OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of...

TORONTO - Canwest Broadcasting announced the alignment of sales representation for both Conventional and Specialty stations in the U.S., effective September 1, 2009. Canadian Television...

Campaign Showcases Drastic Cost-Saving Measures and Suggests “There’s A Better Way to Save” with Coupons.com MOUNTAIN VIEW, Calif. - Coupons, Inc., the leader in digital...

Internet banner ads most ignored ROCHESTER, N.Y. - One of the main purposes of advertising is to help consumers decide what products and services they...

Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture LOUISVILLE, Colo. - CableLabs® announced the...

Integrated solution will enable pay-TV operators to deliver personalized and contextual offers, promotions and recommendations of relevant content to subscribers across multiple platforms Proof of...

Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays SAN FRANCISCO & SUNNYVALE, Calif. - RGB Networks, the leader in network video processing, and...