TV & Cable Advertising

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...

Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to...

Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK -- Xandr today announced the launch of...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...

The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more...

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. -...

LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand.  In this...