TV & Cable Advertising

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance LONDON – Sky Media, the advertising sales arm...

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform,...

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a time of restricted movement for most...

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool REDWOOD CITY, Calif. -- Amobee, the global advertising technology company reinventing...

NEW YORK CITY, NY, USA - TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its...

Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics  London: Teads, The Global...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

NEW YORK -- Undertone, the pioneer of Creative Synchronized Digital Branding, announced the release of its new, complete CTV solution powering the delivery of...

MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns EDINBURGH, Scotland & LONDON -- TVSquared, the global...