TV & Cable Advertising

CINCINNATI - Scripps Networks Interactive Inc. (NYSE: SNI) and Cox Communications Inc. have completed a transaction to form a joint venture for the ownership...

LOS ANGELES - Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led...

Online investing firm launches new integrated marketing campaign with new tagline, logo and advertising creative to tap into trend of empowered, independent investors ST. LOUIS...

New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising...

Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time NEW YORK - The escalating chatter surrounding Super Bowl...

DUBLIN - Research and Markets has announced the addition of the "US Advanced Advertising" report to their offering. Advertising is undergoing fundamental changes. Traditional TV...

Watch "Lola" For Yourself & Give Your Opinion Now SCOTTSDALE, Ariz. - What is offensive about a retired football star transitioning into a career as...

First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from...

Budweiser Ad "Fence" Wins Top Creative Effectiveness; Google Ad, at #5, Also Successfully Demonstrates Advertising Creative Effectiveness LOS ANGELES - Ace Metrix, the industry standard in...