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adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers

Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing...

Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It...

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

AlwaysOn Announces OnMedia 100 Award Winners

Most Innovative Technology Companies of 2009 Recognized for Their Contributions to Marketing, Branding, Advertising, and Public Relations Winners to Be Honored at OnMedia NYC Conference...

Q1Media Completes Merger with AdExcite

Fast Growing Firms Combine Strengths in Online Display, Video and Mobile Ad Solutions AUSTIN, Texas - Q1Media announced the completion of its merger with AdExcite. Founded in...

AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the...

LookSmart Expands Pay-Per-Click Network to the UK and Australia

SAN FRANCISCO, Apr 16, 2008 - LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, today announced the expansion of its performance advertising...

Glam Media and Moat Establish Industry-Leading Content Analytics That Go beyond Page Views and...

BRISBANE, Calif. - Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, today announced it has partnered...

Rich Media Display Ads Three Times More Effective Than Traditional Banner Formats in Europe

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

Adform and Marin Software Partner for Seamless Revenue Attribution and Acquisition across Online Channels

Revenue acquisition management and ad tech platform provide solution to attribute accurate data, and optimise to revenue outcomes across search, display, social, and mobile. London...

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