Ad Products

Marketron, the leading provider of business software solutions and services for the media industry, today announced that Univision Radio has extended its agreement with the company. Univision Radio will begin to use Marketron’s Mediascape platform, integrating it across it 69 stations in the United States to increase efficiencies and enhance its ability to turn corporate data and operations into an increased revenue engine.

IgnitionOne, the global leader in digital marketing solutions, and Facebook® Preferred Marketing Developer, is launching yet another ground-breaking innovation to its Digital Marketing Suite (DMS) that will allow marketers to optimize their earned and paid Facebook media alongside search, mobile and display advertising. These capabilities are made possible through an integration with Expion, a leading social software company.

Sense Networks, the original Big Data mobile location company, announced its new products AdMatch and AudienceSense, which will empower marketers to reach new audiences and allow publishers to monetize mobile advertising. Unique to market newcomers, Sense Networks has a proven platform to turn location data into behavioral data at a scale of billions of mobile location points per day. Using location and prediction, Sense Networks is able to understand each user’s behavior, allowing advertisers and publishers to finally accurately profile and target to their audiences, and generate more revenue from mobile advertising.

Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Matt Kilmartin to its leadership team, joining as Vice President of Sales. Kilmartin is a seasoned sales leader with a proven track record of driving business results and client success. Prior to Krux, he spent nearly 9 years at Akamai Technologies serving in a variety of roles. He was a top performer in their Enterprise Sales division, and, more recently, he led Sales and Account Management for the Advertising Decision Solution (ADS) business unit (formerly aCerno).

Solve Media today unveiled Brand Tags, the latest expansion of its performance-based brand advertising platform. Brand Tags, a big data analytics platform for brands, shortens the brand researchcycle providing marketers and agencies with real-time, crowd-sourced brand sentiment data. Purina joins thousands of brands and agencies currently using Brand Tags to provide fast, reliable brand perception insights. Brand Tags was originally developed and nurtured by Noah Brier, currently the co-founder of Percolate. Solve Media took over operations of Brand Tags last year.

SeaWell Networks Inc., leader in multi-platform video delivery software for network operators, announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable Show May 21 - 23 in Boston.

Ace Metrix™, the new standard in television analytics, announced Samsung has joined its roster of advertising clients, subscribing to the Ace Metrix LIVE™ platform

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

SeaChange International (Nasdaq: SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, used The Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets. Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned content to have video-on-demand (VOD) ads inserted on-the-fly from the SeaChange Infusion™ advanced advertising platform.