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LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising

PALO ALTO, Calif. -- LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige...
Ad Tech Daily

Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN...
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Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...

Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...
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AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary

AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021. AdPlayer.Pro, an international provider of advanced outstream...

AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored...

CHICAGO -- Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special...
Ad Tech Daily

Adtech Startup Prizeout Partners With RoundlyX to Diversify Cash Out Options

The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value NEW YORK -- Prizeout Corp. (Prizeout),...
Ad Tech Daily

Xandr Launches Monetize TV

Platform accelerates audience-based selling and buying for TV advertising NEW YORK -- Xandr today announced the launch of Monetize TV, an audience-based selling platform built for...
Ad Tech Daily

VideoAmp Hires Tony Fagan as Chief Technology Officer to Accelerate Innovation of Measurement and...

LOS ANGELES -- Software and data platform, VideoAmp, today announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will...

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