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IPG Mediabrands Expands Creative Practice with Launch of Mediabrands Content Studio

Brendan Gaul Elevated to Global Chief Content Officer to Lead Content Studio Network Across 12 Global Markets NEW YORK -- IPG Mediabrands today announced the...
Ad Tech Daily

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social...

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels LOS ANGELES -- Ad.net, the search marketplace outside of traditional incumbents, today announced...
Ad Tech Daily

Exclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint

BidMind by Fiksu, a self-serve CTV Advertising platform, has announced a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and...

20% Increase In Click-Through Rates For Marketers Via New StrategyBox and Pattern89 Partnership

Vancouver, BC - StrategyBox, A Vancouver-based Customer Journey Mapping platform, is announcing a new partnership with Pattern89, an Indianapolis-based company that specializes in creative...

Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra

New Partnership Brings Scalable Identity-Based Matching Capabilities IRVINE, Calif. -- Adelphic®, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint...
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Magnite CTV Business Sees Strong Growth Year-Over-Year, Driven By Increasing CTV Viewership, Addressable Advertising...

Magnite’s addressable capabilities and direct integrations with leading CTV publishers fuels interest from tech (+176% YOY for Q3), DTC (+159% YOY for Q3), and...
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Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...
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EntityX Secures Funding to Revolutionise Contextual Targeting

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...
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Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for...

Conversational advertising leader continues steep growth trajectory in a market in which it is already serving major clients Munich: Cavai, the leading conversational advertising cloud,...

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