Ad Revenue Optimization

the Rubicon Project's Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to...

Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK - AdMeld (www.admeld.com), the leader in ad network...

Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK - AdMeld (www.admeld.com), the leader...

Leading Mobile Ad Optimizer for Mobile Web & Mobile Applications REDWOOD SHORES, Calif. - Smaato (www.smaato.com), the leading mobile ad optimizer and mobile advertising company,...

the Rubicon Project and AdSafe Partner to Improve Advertiser Brand Safety and Publisher Channel Conflict Protection LOS ANGELES - The Rubicon Project, the Internet advertising...

Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...

Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns...

Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK - AdMeld (www.admeld.com), the leader in ad...

Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the...