AdJuggler Expands Exchange Media Program With Direct Link To PubMatic
AdJuggler, Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today the expansion of its Exchange Media Program (EMP) to include direct bidding into PubMatic’s Sell Side Platform (SSP) and its more than 40 premium demand sources.
Rubicon Project Acquires Mobile Advertising Platform, Mobsmith
The Rubicon Project, the leading digital advertising technology company for the comScore 500, has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
Rubicon Project Acquires Mobile Advertising Platform, Mobsmith
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
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