Ad Revenue Optimization

Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced the speaker lineup for its annual conference of clients and industry leaders in the media and advertising sector. Themed “Take Control,” this fifth annual conference will be held on October 23rd, from 8:30 – 5:00PM in New York City at 10 on the Park at the Time Warner Center. More than 250 of the most senior publishing and advertising executives will gather for panel discussions, research releases and a keynote on how publishers can improve their revenue opportunities in an increasingly automated landscape of media sales.

New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect, REVV Creative Control and REVV OS

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that it has joined the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy.