Ad Revenue Optimization

PubMatic (www.PubMatic.com), the digital media platform company for publishers, today announced the appointment of Dan Rapaport to the position of VP of Product Management, based in Redwood City. Rapaport will be responsible for setting PubMatic’s product strategy and defining the product roadmap and agenda. He will be working closely with the PubMatic engineering team and our publishing clients globally to develop products that best meet their needs.

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.

Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users; and drive more revenue from advertising.

Dentsu Digital Holdings, Inc. (DDH), which actively invests in emerging digital companies through its Dentsu Digital Investment Business Limited Partnership (also known as the Dentsu Digital Fund), has today announced it has made a strategic investment in Maxifier, the global leader in inventory revenue management.