Ad Revenue Optimization

PubMatic (www.pubmatic.com), the digital media platform for publishers, announced that it has raised $45 million in mezzanine financing. New investor, August Capital, is leading the financing with participation from all existing investors including Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank. The funds will be used to continue PubMatic’s targeted acquisition strategy and strengthen the company’s balance sheet.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the release of an update of their ad monetization platform. Among the features of the update to the platform is an updated user interface which highlights transactional capabilities.

The Advertising Industry’s Leading Automation Company Demonstrates Its Maturity As a Rapidly Growing World-Class Organization By Adding 10 Seasoned Executives LOS ANGELES - The Rubicon Project...