ROI Measurement

Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers NEW YORK - AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk,...

Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable...

eBay Among Anchor’s First Customers to Improve Keyword Bidding Strategy MOUNTAIN VIEW, Calif. - Anchor Intelligence, the leading traffic quality solutions provider, announced that it...

Research from Nielsen and SeeWhy Reveals a 23 Percent Average Conversion Rate for Top 10 vs. 2-3 Percent for Typical Ecommerce Sites ANDOVER, Mass. -...

Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK - 24/7 Real Media, Inc., the leading...

AudienceScience Leverages AdXpose to Help Protect Clients' Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising...

PALO ALTO, Calif. & PHILADELPHIA - Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media...

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES - the Rubicon Project, the Internet advertising...

PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data NEW YORK -...