ROI Measurement

As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. - An MIT Sloan School of Management professor offers a cautionary note to...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...

LOS ANGELES - Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led...

VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior SAN FRANCISCO - VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online...

Magazine Brand Expands Suite of Services with Performance-Based Online Advertising NEW YORK - New York Media, parent company of the weekly New York magazine, twice-yearly...

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, extends a...

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...

ClickMail Marketing to Resell Goodmail CertifiedEmail to Ensure Best Practices Approach to Online Reputation Optimization and Improvement MOUNTAIN VIEW, Calif. & FOSTER CITY, Calif. -...

Search Engine Strategies Chicago 2009 CHICAGO - Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page...