Header Bidding

LOS ANGELES - Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, released a white paper endorsing the use of open source wrapper Prebid.js...

New York, US: VertaMedia, an award-winning video monetisation platform for publishers, has announced the launch of its innovative new header bidding ad server, leading...

PubMatic's Q4 2016 Quarterly Mobile Index (QMI) reveals a nearly 50X YOY increase in header bidding monetized impressions globally REDWOOD CITY, Calif. - PubMatic, the...

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

PubMatic's Q3 2016 Quarterly Mobile Index report reveals that the company saw rapid growth in header bidding for mobile web as well as a...

LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Meredith Local Media Group...

Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...

Over 300% growth in header bidding year-over-year 180% growth in mobile volume year-over-year Over 50% of OpenX total global volume is now mobile LOS...