Header Bidding

LOS ANGELES - MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational...

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital...

Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. - PubMatic,...

MonetizeMore Demand, a unified header bid setup, is now made available for ad networks through an API setup. Ad networks looking into becoming header bidding...

Focus on Header Bidder Technology and Customer Service Pays Off SINGAPORE - PubMatic, the automation solutions company for an open digital media industry, announced that its...

New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK - The...

New solution maximizes revenue by unifying first and third party auctions NEW YORK - AOL announced the beta launch of Smart Yield, a mobile-first solution...

General availability of FastLane for Video expected in second quarter of 2017 LOS ANGELES - Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, announced...

NEW YORK — Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series,...