Header Bidding

Premium publishers report yield, monetization, and management benefits from video header bidding New York - AppNexus, the world’s leading independent advertising technology company, today announced...

LOS ANGELES - MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational...

Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool ATLANTA – PubWise, a smarter header-bidding technology company providing a...

Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, today...

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...

NEW YORK & LOS ANGELES -- Prebid.org announced they’ve incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module...

Acquisition Extends Company’s Managed Prebid Strategy and Client Base LOS ANGELES -- Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io,...

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub REDWOOD CITY, Calif. — Premium digital technology company PubMatic announced that...