Header Bidding

General availability of FastLane for Video expected in second quarter of 2017 LOS ANGELES - Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, announced...

Open-source technology grants publishers access to some of the largest premium demand sources New York – AppNexus, the world’s leading independent advertising technology company, today...

New solution maximizes revenue by unifying first and third party auctions NEW YORK - AOL announced the beta launch of Smart Yield, a mobile-first solution...

-- Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper -- New York - Video ad tech company Unruly and...

New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK - The...

Focus on Header Bidder Technology and Customer Service Pays Off SINGAPORE - PubMatic, the automation solutions company for an open digital media industry, announced that its...

New paper to provide insight into how auctions work amidst programmatic advertising industry transparency discussions REDWOOD CITY, Calif. - PubMatic, the automation solutions company for...

Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. - PubMatic,...

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital...