Prebid.org Celebrates 3 Year Anniversary Milestone; Announced Formation of New CTV-OTT and Taxonomy Task...
Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software tool Prebid.js...
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility of header bidding auctions,...
New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution
OpenWrap customization and A/B testing live with more than 200 publishers globally
REDWOOD CITY, Calif. - PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes...
InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory
SAN FRANCISCO, CA...
VlogBox Selects Publica to Power CTV Header-Bidding Globally
VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV...
Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue
Paris, France - Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue.
Since 2007, Andrea Media has been working in the...
Adtelligent Joins IAB Canada’s Transparency and Consent Framework
Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment...
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