Ad & Media Strategies

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels REDWOOD CITY, Calif. -- Amobee, the global advertising technology company reinventing advertising...

BERLIN -- Swaarm, a SaaS company focused on performance-based tracking and optimization, announced today that it has secured €800K in a seed funding round...

With helia rolling into Havas’ new customer experience network, Roche brings strategic expertise to lead digital transformation specialists NEW YORK -- Havas Creative North America...

wag is a modern, personalization engine leveraging insights from 100+ million loyalty members and one billion daily digital touchpoints with customers to bring brands...

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the...

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers STERLING, Virginia - Neustar Inc., a global information...

SAINT PETERSBURG, Russia -- Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the...

New investment, led by Arrowroot Capital, will be used for global expansion and research and development  Investment follows the company’s acquisition of RedBud and the...

Future Plc, the global platform for specialist media, published its Annual Report for FY20. Strong results include 56% year-on-year growth in online audiences, demonstrating...