Ad & Media Strategies

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...

The new role was created to build upon the company’s growth and bolster its marketing innovation strategy ANN ARBOR, Mich. -- AdAdapted, an advertising technology...

NEW YORK & LONDON -- WPP (NYSE: WPP) was named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year. The 2023 GEI...

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles...

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply...

Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK -- Viamedia, the leading fully-integrated independent...

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW...

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...

Company enables marketers to restore vital business tools SAN FRANCISCO -- Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows...