Ad & Media Strategies

eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...

In Public Comment, New Schema Allows Real-Time Assembly and Rendering of Creative Assets Based on Audience Data NEW YORK - The IAB Technology Laboratory released for...

Luvvie Ajayi, New York Times Best-Selling Author and Longtime BlogHer Community Member, is the First of Many Keynote Speakers to Be Announced NEW YORK -...

LONDON - MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad...

The Media Trust’s suite of SaaS-based services conducts continuous, real-time quality assurance checks on each ad tag’s technical and creative components, ensuring they are...

Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...

Report Showcases Insights From 24 Top Marketers, Publishers, VR Software Experts & Developer Platform Executives Increased Use of 360-Degree Video Singled Out as Critical First...

Audience profiles from AudienceProject (www.audienceproject.com) are now available to Mapp Digital’s Nordic customers in their Data Management Platform A new integration between the marketing technology...

New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads AMSTERDAM - Nine out of 10 (92%) European consumers...