Ad & Media Strategies

Why Partner Management and Yield Management Need to be BFFs Once upon a time, media companies had a pretty clear idea of who their audiences...

Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany - Adacus today announced...

New ad platform turns tables, lets publishers programmatically offer nonintrusive ads Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...

Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...

--  Five Norwegian Startups Selected to Establish U.S. Presence -- NEW YORK - Tapad, the leader in cross-device marketing technology, has announced its new entrepreneurial...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING NEW YORK, N.Y — Brightcom, a leading global ad...