Ad & Media Strategies

NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief...

Partnership embeds Brightcove’s video technology in Cvent’s Virtual Attendee Hub® to power virtual events of all sizes BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video...

Richer insights drive performance among Instacart campaigns and across channels San Francisco – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, has added Instacart (https://www.instacart.com/), the North American leader in...

In the study, viewers spent 3x more time with ads, had 2x better recall, and drove a 15% lift in purchase intent when exposed...

Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning REDWOOD CITY, Calif. & NEW YORK --...

PERTH, AUSTRALIA – Leading ad fraud prevention specialist TrafficGuard, today announces that its PPC Protection solution has been selected as the winner of the...

London: Today, we’re excited to announce Reddit’s expansion into the UK in an effort to bring community and belonging to more redditors and advertisers...

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by...

Influ2 raises funding to help B2B marketers expand into person-based marketing solutions NEW YORK -- Influ2, the first person-based advertising platform, today announced its initial round of...