Ad & Media Strategies

Strengthens team by bringing outstanding track record and deep expertise as a successful CFO of dynamic technology businesses  PRAGUE – Socialbakers, the global provider of analytics...

ChinaJoy 2013 BEIJING - Mobile advertising saw a significant breakthrough in Q1 2013 in terms of customer acceptance and click volume of mobile advertising brands, with...

Will Provide Demographic Data for Tablet and Smartphone Media NEW YORK - Nielsen and ABC announced the network’s participation in Nielsen’s first-ever trial to expand its...

Industry Veteran John Greiner Named Managing Director of Japan BALTIMORE, Md. - Millennial Media (NYSE: MM), the leading independent mobile advertising and data platform, announced the...

Purchase Behavior Based Single Source Platform to Play Key Role in Media Activation CINCINNATI - Nielsen Catalina Solutions launches its signature single source software offering, AdVantics on...

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability,...

Programmatic Marketing Platform Employs Data Science to Drive Business Goals with Unprecedented Choice and Flexibility  Boston – DataXu today introduced the industry’s first Algorithm Marketplace, a major...

appssavvy's Activity-Based Ad Units Employ IAB "Rising Stars" Canvasses for Brand Advertising Naturally in a User's Activity Stream and Native to The Experience NEW YORK,...

UW Computer Science Professor, founder of Nemean Networks, is Expert in Internet Traffic Measurement, Large Data Analytics and Internet Security MADISON, WI - Broadcast Interactive Media (BIM), whose evolving suite of Web,...