Ad & Media Strategies

Partnership sparks dynamic video ad ecosystem; new low-latency offering eliminates time-outs, improves campaign performance and boosts ad revenue SAN FRANCISCO and REDWOOD CITY, Calif. —...

Research-Inspired Guide Features Practical Advice on Designing for Today’s Mobile Inbox INDIANAPOLIS - Global cross-channel digital marketing provider ExactTarget (NYSE:ET) launched a new mobile optimization...

‘Boost App Europe’ Offers ‘First 150 Downloads Free’ to Owners of Branded and Consumer Applications to Help Drive Downloads, Installs and Revenues for European...

JumpTime Co-Founder Anke Audenaert to lead new team focused on expanding OpenX digital monetization platform to maximize publisher revenue LOS ANGELES - OpenX Technologies, Inc....

Josh West joins Web Analytics Demystified from Salesforce.com to help clients leverage the company’s new Adobe, Google, and Webtrends business partnerships ACCELERATE 2013 PORTLAND, Ore. -...

Measurement on Mobile Devices Will Continue to Be Key to Growth of TV Everywhere and 2nd Screen Experiences FreeWheel has been formally granted continuation of...

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment...

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...

GroupM, Omnicom Media Group, iProspect, and Re-mind Benefit From Sam4Mobile’s S4M Analytics Product; S4M Product Works Across Web, Mobile Ad Inventories PARIS & LONDON &...