Ad & Media Strategies

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading software...

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW...

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply...

Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK -- Viamedia, the leading fully-integrated independent...

NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...

Company enables marketers to restore vital business tools SAN FRANCISCO -- Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows...

Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK -- DoubleVerify (“DV”) (NYSE: DV),...

Deployment of OpenAI’s ChatGPT Helps AiAdvertising Augment and Enhance its Campaign Performance Platform and Persona-Driven Campaigns SAN ANTONIO, Texas -- AiAdvertising, Inc. (OTC: AIAD), a next-generation...

NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...