RTB Advertising

A new case study examines how Adfonic relies on the Aerospike real-time NoSQL database to process more than 100 billion global ad impressions per month across nearly 250 million unique mobile users. The full Adfonic case study is available at: http://www.aerospike.com/why-aerospike/customers.

Leading digital advertising solution provider Delta Projects opens an office in Amsterdam and brings the Nordic demand-side platform (DSP) success to the Dutch market. Delta Projects provides media agencies with an audience based automated buying platform that is integrated to local media as well as RTB- and ad-exchange platform.

AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.

Mumbai - Komli Media, Asia Pacific's leading digital media technology company, has signed an exclusive partnership agreement with Twitter that will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.

SpotXchange, Inc., the largest global marketplace of video ad inventory, announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities for its online video inventory. The new partnership allows CBS Interactive to maximise the value of its online video inventory by connecting to a large ecosystem of advertising buyers, who are competing in real-time for CBS Interactive’s video inventory.

Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, announced it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with Rubicon Project, the leading advertising technology company for the comScore 500, advertisers will now have access to custom contextual packages and advanced audience targeting.

With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus their buys around these four critical peak shopping days for consumers nationwid/

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has launched a self-service interface for its brand targeting solution, Quantcast Advertise for Branding. This dashboard provides a new level of transparency for participating publishers and advertisers and allows them to transact directly based on specified audiences.